Clean Beauty in Zeromultiple's perspective, should ideally mean no petrochemicals or man-made chemicals which does not have a natural origin are excluded in the product. Zeromultiple is very proud to offer and ensure all products on the platform follows a zero chemical formulation approach. Which means every single ingredient in every single product comes from a natural derived source ie naturally derived.
Clean Beauty is perhaps a new marketing buzzword which unfortunately does have any official definition. Clean Beauty Brands can claim their brands are clean but are not when you read their ingredient list.
As consumers, look beyond the brand name and look at the ingredients list and do some research. You make the call.