SUIINATURAL's lipsticks are formulated using a zero chemical approach. Because we believe we should not be eating chemicals. Expect moisturising ingredients such as shea butter, argan oil, to name a few in our lipstick formula. The colors in our lipstick are delivered using mineral pigments which are lipsafe and approved for use by the European Union. Why the EU you may ask? Cosmetics are regulated by in country government agencies around the world. Each country has different regulations. The EU and Australia TGA ( the US FDA equivalent) has the strictest regulations when it comes to cosmetics. So we follow the strictest regulation which is the EU even though we are in Singapore.
We no longer live in an age where we need to use chemical based cosmetics. 100% natural color cosmetics is possible and we are extremely proud to have developed and offer them.